Top 5 Social Apps Performance on Unified Platform in El Salvador - Q1 2023

In Q1 2023, social apps in El Salvador showcased interesting dynamics. Here’s a closer look at the performance of the top 5 social apps on a unified platform, combining data from both iOS and Android.

TikTok, published by TikTok Pte. Ltd., saw weekly revenue peaking at around $7.8K in the last week of March. Its weekly downloads fluctuated, with a high of approximately 110.5K in the first week of January and a low of around 64.2K in late December. Active users remained relatively stable, hovering around 1.1M throughout the quarter.

Facebook from Meta Platforms, Inc. showed modest weekly revenue, reaching up to $592 in mid-March. Downloads varied between 37.8K and 50.2K, with the highest numbers recorded in mid-March. Active users consistently stayed above 2.9M, peaking at about 3M in the last week of March.

Instagram, also from Meta Platforms, Inc., had steady weekly revenue, peaking at $175 in late February. Downloads peaked in late February with approximately 42.1K and saw a low of around 26.3K in the last week of March. Active users fluctuated slightly but remained around 1.9M throughout the quarter.

Likee - Short Video Community, by Likeme Pte. Ltd., experienced a peak in weekly revenue of about $370 in early January. Downloads spiked to 39.3K in the first week of January but declined to around 6K by the end of March. Active users showed a slight decline from 160.6K in early January to 124.2K by the end of March.

X, from X Corp., recorded a significant revenue spike of approximately $813 in mid-March. Downloads varied, with a peak of around 21.6K in mid-January and a low of about 8.5K in the last week of March. Active users remained stable, fluctuating around 500K throughout the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.